From the outset, we have focused on becoming a part of every Indian household and making the lives of every family easier.
Founded in 1989 by Mr. Ravindra Prabhudesai and his father, Late Mr. Vamanrao Prabhudesai, Pitambari Products Pvt. Ltd. has been committed to delivering innovative products across Home, Health, Food, Pooja and Agri segments, along with services such as Agro Tourism, Shoppy Franchise & Nursery Franchise.
Through our honesty and integrity, we have become the choice of 5 million+ customers to date.
An ISO 9001:2008 company, we are committed to the highest quality standards at every step - from manufacturing to packaging and delivery. Our multiple state-of-the-art manufacturing plants at Angaon (Thane), Talawade (Maharashtra), Tamhane (Maharashtra), Dapoli (Maharashtra), Vadodara (Gujarat), Jaipur (Rajasthan) and Hyderabad (Telangana), maximize our capability.
We strive to build lasting customer relationships by offering innovative products and services that positively impact lives, making us a trusted choice across generations.
“Grahak Devo Bhava” (Consumer is God)
We recognize the consumer as our utmost priority. Our aim is to optimize returns for all stakeholders with innovative and affordable products guided by cutting-edge technology, best practices and our exceptional human capital.
To become global leaders in consumer goods and services by offering innovative, affordable solutions that enrich lives, solve everyday challenges, and create a positive impact.
Our thoughtfully designed products built through cutting-edge technology enhance the overall quality of life across households.
Our mission is built on the foundation of our core values like Honesty & Integrity, Spiritual Development, Customer Centricity, Innovation, Excellence, Growth & Prosperity, Social Responsibility.
We believe in building processes & products that are both sustainable and care for the environment, without losing their efficacy.
Our journey towards making people’s lives simpler began in 1985 when Pitambari Company was established under the brand name "पितांबरी" (derived from पितळ + तांबं), rooted in household needs. It began as AV Cleaning Products (Partnership) alongside associated firms, namely, Mhalsa, Cardinal, Klenz, and InLAN. A small team of just 50 but highly passionate people set out on a journey of growth and innovation in the cleaning products industry.
During this period, Pitambari Products Pvt. Ltd. was established through the merger of our associated companies. We introduced Pitambari Shining Powder, Steel Powder, and Dishwash Bar, which received a great response and achieved remarkable success in Mumbai and Pune. Our iconic ad campaign, "बायको गेली माहेरी, काम करी पितांबरी", featuring popular actor Prashant Damle, took us to homes across Pune and defined our identity and credibility.
This was the phase of both consolidation and expansion. We built a modern factory setup and established an R&D facility at Rabale to drive innovation. A second manufacturing unit was launched in Baroda, enhancing our production capabilities. This growing production capacity allowed us to enter new markets in Karnataka and Gujarat, marking a significant milestone in our growth and market presence.
At the turn of the century, we strengthened our organizational structure by establishing an in-house ad agency and dedicated departments for HR, Accounts, Marketing, and Sales. The idea was to cater better to the needs of the people. Expanding into healthcare, we launched Vasundhara Baby Massage Oil and CureOn Oil. Additionally, our new products Gomay (vermicompost) and Rooperi entered households, while building a robust distribution network of 200 distributors across markets.
It was here that we entered the next chapter of our nationwide growth with a pan-India marketing plan and regional advertising campaigns. To enhance customer engagement and build a robust feedback mechanism, we introduced consumer surveys and better sampling techniques. Expanding our product portfolio, we launched SanitAll Toilet Cleaner and Klenz Power Wash Detergent, while strengthening our distribution network to 500 distributors across the country.
As globalisation became prominent, we realised the need and utility of our products across geographies and expanded our horizons by launching our Export Division. Our innovative spirit pushed us to launch our Edible Oil Division. To enhance market reach, we further strengthened our supply chain by establishing C&F (Superstockists) and a robust network of retailers, ensuring greater accessibility for our products.
As we entered the fourth decade of our journey, we achieved a significant milestone by crossing a ₹100 Cr. turnover. Adding more variety to our product range, we introduced Devbhakti Agarbatti and Pancharas, further strengthening our market presence. Our distribution network also grew to a massive 1,000 distributors, ensuring wider availability and deeper market penetration across regions.
Between 2020 and 2025, we continued our global expansion and embraced digital transformation. What didn’t stop was our commitment to innovation as we launched Ruchiyana Kharwas Premix and Lime Sauce, introduced Agricare, and ventured into a bungalow project in Dapoli. Upgrading from Tally to SAP, our workforce grew to 1,500 employees. With 100 Superstockists, 2,500 distributors, and presence in 3,50,000+ shops, our products has now reached 26 countries, including MNC registration in Nepal.
While our journey has transcended generations and geographies, at its heart, the transfomration is led by just one thing - the desire to make people’s lives easy in things they do at home, in their daily routines.
From a single product to 70+ products today, from one manufacturing plant to multiple state-of-the-art manufacturing facilities, from India to 26 countries globally - our evolution is leaving a mark everywhere.
While he founded Pitambari with his father later Mr. Vamanrao Prabhudesai in 1986, Mr. Ravindra Prabhudesai has also been the heart and soul of this journey. Through his simple thinking and innovative approach, he has shaped a brand that synonynmous with convenience across geographies & generations.
Coming from a modest background, he combined his entrepreneurial spirit with honesty to come up with products that would become a pillar of convenience in kitchens and homes across India. He has imbibed the value of 'Grahak Devo Bhava' in the hearts of every individual who works at Pitambari, to ensure the commitment is unwavering and unparalleled.
Pitambari is a team of highly skilled and passionate professionals
that is led by a set of people with a solid vision and grand ambitions.
Our basket of 70+ products and highly automated manufacturing processes have received some of the
most prestigious certifications that testify our quality. Take a look.
While a smile on the face of each of our customers is our biggest prize, along the way, we have won some truly
reputed national and global awards. They motivate us to work harder, every day.
This award recognises our strong customer connection and unique value proposition, based on market research by the Indian Council of Market Research (ICMR) across India.
We are honoured to receive the India SME 100 Award, recognising our growth, innovation, and excellence among the top small and medium enterprises in India.
This award was given to us for our exceptional leadership, innovation, and success in the Indian market, as recognised by the Asia One India's Greatest Brand Award.
We are proud to receive the Maharashtra's Lokpriya Brand Award (Arthsanket), a recognition of our continuous innovation and commitment to excellence.
Presented by Sakal Agrowon, this award is for our unwavering commitment to innovation and perseverance in the agriculture sector, overcoming challenges to drive progress and success.
Pitambari is privileged to be recognised at the Silver Feather Awards, celebrating our exceptional leadership, innovation, and transformative influence across industries.
We are proud to receive this award, which recognises our innovative approach, strong brand identity, and rapid market growth as a rising star with immense potential.
Recognising our significant contributions and leadership in shaping the business landscape of Maharashtra, we are honoured to receive the Sakal - Business Idols of Maharashtra Award.
From the Americas to New Zealand and from Europe to Africa, Pitambari has become a part of homes, globally. It gives us immense pride that the Sun never sets on Pitambari. With a huge emphasis on strengthening our export business, this presence is set to grow further.
